Organic - part 2
read time: 2 minutes
Yesterday we talked about Organic - the good.
Today - it’s the bad and the ugly.
The organic movement was limited to small farms that primarily practiced sustainable farming.
The demand for organic has grown quite a bit over the past couple of years. Spurred by folks gaining a greater awareness of what they choose to eat as well as the publicised plights of a food system gone arry. Mad Cow just to name one.
Demand attracts supply and we now see the interest of the large corporations chasing the organic dollars. Now when you see the word “Organic” - just like all the other idyllic label decorations of big food, inc. products - you have to scratch and sniff.
I mean “Organic Rice Krispies”, hmmm.
Maybe the rice was organic… but by whose defnition of Organic.
And what did they do to the rice (hint: process the goodness right out of it).
The word “natural” used to have a meaningful meaning. Now, it’s just part of the advertising lexicon.
Read more about that organic yogurt on the shelf, the sell out of the US Agriculture Department and USDA.
A recent Newsweek cover story takes a look at “Exposing the Organic-farming myth”.
And Mark Morford, writer for the San Francisco Chronicle, offers his always colorful commentary… “Organic” takes superhighway into the mainstream.
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November 18th, 2006 at 10:32 am
Dave…
Interesting topic… I’m working in this industry myself and I don’t agree about this in 100%, but I added your page to my bookmarks and hope to see more interesting articles in the future…