Chocolate – a divergent fork
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This seems crazy to me…
The Chocolate Manufacturers Association is petitioning the FDA to allow a couple of changes in chocolate.
They want to replace whole milk powder with whey, and cocoa butter with vegetable fat.
Why?
To reduce costs… by about 2/3rds on each ingredient.
But it WILL taste different (not as good).
For the most part, people are mighty picky about their chocolate.
I don’t think they’ll accept a “taste” difference.
It could be New Coke all over.
Meanwhile, heading in the other direction…
Hershey is adding two new products to its premium/”healthy” chocolate line of flavanol (antioxidant ) rich dark chocolate.
Chocolate – specifically, cocoa beans – have health benefits. It’s the added sugar and milk that wins candy a spot on the list of no-no’s.
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Tags: food-marketing