What do you THINK?

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Do you believe your thoughts have as much – if not more – power as drugs?

Of course you have heard the term “placebo effect”.
This is when a person receives an inactive pill or treatment, yet experiences results similar to folks who receive an active pill or treatment.

Many dismiss it as being “all in their head”. Funny thing is, placebos tend to illicit the desired result 30-60% of the time. Active medications seldom do dramatically better.

And some people are paying attention. In fact, people are actually studying the brain-body connection… you know, in a SCIENTIFIC way.

Research is showing that the brains of placebo receivers in clinical trials have nearly identical neurochemical changes as the drug taking folks.

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