Where’s the fruit
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Leslie Mikkelsen, Prevention Institute dietitian presented a report sponsored by sponsored by the Strategic Alliance for Health Food and Activity Environments at the 2007 California Childhood Obesity Conference.
The report - “Where’s the Juice? Fruit Content of the Most Highly Advertised Children’s Food and Beverages” – revealed the findings of their study:
Product selection criteria –
- Identified by Kaiser Family Foundation as a top spending advertised food on kid’s TV shows
- Picture of fruit or the word fruit on the packaging
- Commonly available at the grocery store
37 products examined…
-> 19 contained NO fruit ingredients (51%)
-> 6 had 10% or less fruit juice (21%)
-> 2 had 100% fruit juice (6%)
-> 10 had real fruit (27%)
Yep, ya gotta read the label.
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Tags: food-marketing, Nutrition